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You can review the terms and policies that apply to you in the settings menu of each service.

1. HeatMap Privacy Policy

"Privacy Policy" refers to the guidelines that the company must follow to ensure that users can safely use the service. HeatMap provides a privacy policy in compliance with the relevant laws, privacy protection regulations, and guidelines of South Korea that personal information processors must adhere to.

HeatMap collects, uses, and provides personal information based on user consent. To actively protect users' rights (the right to self-determination regarding personal information), we make various efforts to ensure the privacy policy is easy to understand and provide clear information about the main aspects of HeatMap's personal information processing.

The HeatMap Privacy Policy applies to HeatMap services (hereinafter referred to as "services") provided by the company. However, specific services with separate privacy policies will follow their respective policies.

2. Personal Information Collected

The personal information collected by HeatMap is as follows:

  • App usage data (collected via Google Analytics)
  • Customer advertising identifiers (collected via Google AdMob)
  • In-app purchase history, anonymous app user ID, and device/advertising identifiers related to purchases (processed via RevenueCat)

This information is the minimum necessary to improve user experience, provide personalized advertisements, and deliver and validate in-app purchases.

HeatMap does not require sign-up or login, and does not collect names, email addresses, or phone numbers.

3. Purpose of Using Personal Information

The collected personal information is used for the following purposes:

  • Analysis of service usage records and user experience improvement
  • Optimization of service content and functionality
  • Provision of personalized advertisements

The collected information will not be used for any other purpose without the user's explicit consent.

4. Use of Google Analytics

This app uses Google Analytics to collect and analyze app usage data for improving service quality and optimizing user experience. The information collected through Google Analytics includes the following:

  • User device information
  • Page duration and visit patterns
  • Frequency and behavior analysis of app usage

For more information about Google Analytics data processing, please refer to the following links:

5. Use of RevenueCat

This app uses RevenueCat (operated by RevenueCat, Inc.) to deliver in-app purchases, validate receipts, manage subscription entitlements, prevent fraud, and analyze purchase metrics. The information processed through RevenueCat includes the following:

  • Purchase history (transaction ID, product ID, purchase/renewal/expiry dates, price, currency, store receipts)
  • Anonymous app user ID generated by RevenueCat (HeatMap does not link this ID to a real-world identity)
  • Device and advertising identifiers (e.g., IDFA on iOS, GAID on Android) where applicable, and locale/country code

Payment card numbers and other financial credentials are handled exclusively by Apple App Store and Google Play and are not provided to HeatMap or RevenueCat. For more information about how RevenueCat processes data, please refer to the following links:

6. Entrustment of Personal Information

HeatMap entrusts the processing of personal information to the following external service providers to deliver the service:

  • Google LLC — app usage analytics (Google Analytics) and advertising (Google AdMob)
  • RevenueCat, Inc. — in-app purchase delivery, receipt validation, subscription entitlement management, and purchase analytics

7. User Rights

Users can exercise their rights regarding data collection by taking the following measures:

  • Users can uninstall the app to stop data collection through Google Analytics and RevenueCat.
  • Users may request deletion of their RevenueCat purchase records by contacting us at the email address below. Note that Apple App Store and Google Play records required by law or for tax/refund purposes cannot be deleted.

Data collection is securely processed in compliance with privacy protection regulations and relevant laws, ensuring users' rights are protected.

8. Consent to Data Processing

By using HeatMap services, users agree to the Apple Standard EULA as well as the Terms of Use and this Privacy Policy.

9. Inquiries

For further inquiries, please contact us at [email protected].

10. Notification of Changes

Any changes to the above content will be notified to users through the website and app.

HeatMap Privacy Policy | Softable